........warmup.............................................the maps.........................................sharing experiences
.......................................................................................................................... photos Ana Irias
This workshop led by Suzon Fuks and Bree Hadley presented a documentation strategy developed for the Gathering. The workshop participants were asked, through discussions, activities and small-group tasks, to comment on the documentation strategy, and contribute to its further development.
1 comments:
During the workshop we broke into small groups to dig deeper into one of the areas of Documentation. The notes below where formulated afterwards by Liz Skitch and comes from the Publicity and video group.
Promotional Material
The following promotional methods are employed by Liz in her work with her community theatre group.
Casting Advertisement- this can create a lot of initial interest and awareness of the production
Press Release- Liz creates a few different types: One for full article/ one is a short blurb
Photos for Press- these are taken at rehearsals and sent out with press releases/ also displayed in the foyer
Articles are published by local papers and these are kept for archival purposes
Posters/ Flyers are printed to advertise the show
Programme is always kept to archive the show
Radio Advertisements and Radio Interviews are recorded for archival purposes
Also useful promotional tools:
Word of Mouth – of course!
Raffle- the locals all buy tickets for the raffle in the lead up to the show- this is also great promotion
Video
The following process was employed by deBASE productions to create an interactive, educational dvd package for their latest production, ‘The Clown from Snowy River’.
What was created:
The Show DVD: contains 5 minute trailer of the show and a full length shoot of the show.
The Behind the Scenes DVD:
1. Takes the viewer step by step through the rules of clown. Each rule is explained to camera by the directors and supported with footage from the rehearsal room to demonstrate each rule. Each rule is accompanied by a clown exercise, which can be carried out in the classroom or rehearsal room. Once all the rules of clown have been introduced, examples of devising tasks are given.
2. Backstage pass. Two student artists go backstage to ‘The Clown from Snowy River’ and interview actors as they are getting ready for the show.
3. History of deBASE. This is a digital story of the history of deBASE productions, commentated by the deBASE team. It features archival photos of deBASE’s 10 years of work as well as live footage from shows.
Who it is for:
The Interactive, educational dvd package is for teachers and students studying clown, devising new work, theatre, Australian history or indigenous studies.
The Show DVD is also sent to producers who might re-stage the show or work with deBASE on a new show.
Purpose:
• Promotional
• Archival
• Training
• Sharing our process (through sharing our process, others can use it to create their own new work)
• Regional Outreach (the dvd can travel further than us)
• Time efficiency (it is not cost or time effective for deBASE to run workshops in schools, instead we can offer the DVD package)
Background:
We carried out research with drama teachers and students to find out what they wanted included in the package. For example: students wanted to see students in the footage, not just the professional artists. So we invited students into the rehearsal room and they trained with us.
A quality assurance team of drama teachers came together to review the product at different stages of development.
How we did it:
deBASE employed ‘pixel frame’, a multimedia company in the Valley to help us identify how to create it and what to include. They then came to selected training sessions, rehearsals and eventually the show. They shot with 3 cameras and fully edited both the show dvd and the behind the scenes dvd.
How did we fund it?
This was self-funded. We applied for funding but were unsuccessful. The package retails at $132 and we have now sold 150 copies to schools in Qld. We have now broken even but still have 350 copies to sell. Next, we intend to launch it in other states.
For further information:
www.debaseproductions.com
Post a Comment